Visitor motivation, satisfaction and beh
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Peter Schofield; Karen Thompson
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Article
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2007
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John Wiley and Sons
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English
β 132 KB
## Abstract The study investigates visitor motivation for attending the 2005 Naadam Festival in Ulaanbaatar, Mongolia. It identifies motivation variance on the basis of socioβdemographic variables and examines the factors of significance with regard to visitor satisfaction and intention to revisit