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Preparation interval and cue utilization in the prevention of distraction

✍ Scribed by Horváth, János

Book ID
121614120
Publisher
Springer-Verlag
Year
2013
Tongue
English
Weight
675 KB
Volume
231
Category
Article
ISSN
0014-4819

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## Abstract Consumers frequently evaluate multiple sequential cues of varying strengths in order to draw inferences about a product's quality. The results of three experiments show that when consumers are not distracted, they judge a product's quality more favorably following a strong–weak cue sequ