Beyond Brainstorming: Effects of Differe
✍
CORINNE FAURE
📂
Article
📅
2004
🏛
Creative Education Foundation
🌐
English
⚖ 137 KB
## Abstract Although previous research indicates that nominal groups generally outperform interactive groups at brainstorming tasks, companies still favor group interaction because of its presumed benefits beyond the brainstorming task. This study assesses the effectiveness of both types of groups