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Predicting customer loyalty using the internal transactional database

✍ Scribed by Wouter Buckinx; Geert Verstraeten; Dirk Van den Poel

Book ID: 108127735
Publisher: Elsevier Science
Year: 2007
Tongue: English
Weight: 226 KB
Volume: 32
Category: Article
ISSN: 0957-4174
DOI: 10.1016/j.eswa.2005.11.004

No coin nor oath required. For personal study only.

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