Predatory marketing: What everyone in business needs to know to win today's consumer: C. Britt Beemer, New York: William Morrow, 288 pages, $25 cloth, 1997

✍ Scribed by Sheila Gibbons

• Book ID: 114240122
• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 211 KB
• Volume: 23
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(97)90047-3