Postmodern Advertising in Japan

✍ Scribed by Ory Bartal

Publisher: Trustees of Dartmouth College
Year: 2015
Tongue: English
Leaves: 281
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Cover
Title Page (1)
Title Page (2)
Contents
Acknowledgments
Introduction
Part 1: The Historical Forces
1 | A Brief History of Japanese Advertising Design
2 | Tokyo ADC: The Creative Core
Part 2: The Aesthetic Forces
3 | From Kawakubo to Murakami: The Emergence of Avant-garde Visual Culture
4 | The Visual Communication Strategies within the Tokyo ADC
Part 3: The Marketing and Business Forces
5 | Marketing Communications in Japanese Late Consumer Culture
6 | The Impact of Creative Industry Process and Structure on Visual Rhetoric
Part 4: The Social Forces
7 | Global Advertising Design and Japan
8 | Local and Glocal Aspects of Post-bubble Japanese Advertising Design
Notes
Bibliography
Index

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