𝔖 Bobbio Scriptorium
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Possession enhancement in an interpersonal context: An extension of the mere ownership effect

✍ Scribed by K. Paul Nesselroade Jr.; James K. Beggan; Scott T. Allison

Publisher
John Wiley and Sons
Year
1999
Tongue
English
Weight
138 KB
Volume
16
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

✦ Synopsis

The mere ownership effect (Beggan, 1992) is defined as the tendency of an owner to evaluate an object more favorably than a nonowner. The present research extends this idea to how people evaluate their property in comparison to others' property. The general hypothesis was that people would display an interpersonally based mere ownership effect and evaluate their possessions more favorably than others' possessions. Study 1 provided an initial confirmation of this hypothesis by showing that people associated more good traits with their possessions than the possessions of others. Studies 2, 3, and 5 ruled out alternative explanations for the ownership effects. Study 4 found that the attributes owners used to describe a possession were more positive than the attributes used by nonowners. Implications of the results for marketing and marketing research are considered.

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