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Positive versus Negative Framing Affects Justice Judgments

โœ Scribed by Eyal Gamliel; Eyal Peer


Publisher
Springer
Year
2006
Tongue
English
Weight
247 KB
Volume
19
Category
Article
ISSN
0885-7466

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Positively versus negatively framed prod
โœ Robert J. Donovan; Geoffrey Jalleh ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 163 KB ๐Ÿ‘ 2 views

Previous studies have shown that the positive framing of a meat product attribute (i.e., 75% lean) results in more positive evaluation of the product than its presumed equivalent negative framing (25% fat). Other framing studies, particularly those dealing with health messages, show mixed results, a