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Positive understatement: The logic of attributive adjectives

โœ Scribed by P. Kitcher


Publisher
Springer Netherlands
Year
1978
Tongue
English
Weight
975 KB
Volume
7
Category
Article
ISSN
0022-3611

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Positively versus negatively framed prod
โœ Robert J. Donovan; Geoffrey Jalleh ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 163 KB ๐Ÿ‘ 2 views

Previous studies have shown that the positive framing of a meat product attribute (i.e., 75% lean) results in more positive evaluation of the product than its presumed equivalent negative framing (25% fat). Other framing studies, particularly those dealing with health messages, show mixed results, a