Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind: T

📁 Positioning: The Battle for Your Mind: The Battle for Your Mind

✍ Al Ries; Philip Kotler 📂 Library 📅 2001 🏛 McGraw-Hill Education 🌐 English

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. W

📁 Positioning: The Battle for Your Mind

✍ Al Ries, Jack Trout, Philip Kotler 📂 Library 📅 2001 🏛 McGraw-Hill Education 🌐 English

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its compet

Positioning: The Battle for Your Mind

📁 Positioning: The Battle for Your Mind

✍ Al Ries, Jack Trout, Philip Kotler 📂 Library 📅 2001 🏛 McGraw-Hill Education 🌐 English

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its compet

📁 Positioning : the battle for your mind

✍ Ries, Al 📂 Library 📅 2001 🏛 New York ; London : McGraw-Hill 🌐 English

"How to be seen and heard in the overcrowded marketplace"--Cover

Positioning: The Battle for Your Mind, 2

📁 Positioning: The Battle for Your Mind, 20th Anniversary Edition: The Battle for Your Mind, 20th Anniversary Edition

✍ Trout, Jack;Ries, Al 📂 Library 📅 2001 🏛 McGraw-Hill Education 🌐 English

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commenta

Positioning: The Battle for Your Mind, 2

📁 Positioning: The Battle for Your Mind, 20th Anniversary Edition

✍ Al Ries, Jack Trout 📂 Library 📅 2000 🏛 McGraw-Hill 🌐 English

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the or