✦ LIBER ✦

Positioning strategies in business markets

✍ Scribed by Kalafatis, Stavros P.; Tsogas, Markos H.; Blankson, Charles

Book ID: 124049760
Publisher: Emerald Group Publishing Limited
Year: 2000
Tongue: English
Weight: 163 KB
Volume: 15
Category: Article
ISSN: 0885-8624
DOI: 10.1108/08858620010349501

No coin nor oath required. For personal study only.

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The Book First Sets The Scene And Makes The Case That Each Value-adding Offering Needs A Competitive Strategy: It Must Have A Winning Competitive Position And Use One Or More Winning Resources. It Provides The Reader With A Rich Classification Of How An Offering Can Be Competitively Positioned Vis-a