Position, leverage and opportunity: a typology of strategic logics linking resources with competitive advantage
✍ Scribed by Christopher B. Bingham; Kathleen M. Eisenhardt
- Publisher
- John Wiley and Sons
- Year
- 2008
- Tongue
- English
- Weight
- 169 KB
- Volume
- 29
- Category
- Article
- ISSN
- 0143-6570
- DOI
- 10.1002/mde.1386
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
The resource‐based view's (RBVs) contribution toward understanding competitive advantage remains unfulfilled. A reason is the confounding of the concept of resources with RBVs strategic logic. We disentangle these by developing a typology of strategic logics (i.e., leverage, position, and opportunity) that specify alternative theoretical pathways linking resources with competitive advantage. We clarify their market assumptions, relevant performance objectives, and managerial challenges. Besides introducing the logic of opportunity, we indicate the central insight that competitive advantage stems from the linkages among resources, not just their attributes. Thus, while VRIN resources may be useful for creating advantage, they may be neither necessary nor sufficient for competitive advantage to ensue. Copyright © 2007 John Wiley & Sons, Ltd.