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Population Migration and Team Loyalty in Professional Sports

✍ Scribed by Scott Tainsky; Monika Stodolska

Book ID
109175213
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
114 KB
Volume
91
Category
Article
ISSN
0038-4941

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πŸ“œ SIMILAR VOLUMES

Consumer loyalty in sport spectatorship
Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification
✍ Guillaume Bodet; Iouri Bernache-Assollant πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 136 KB

## Abstract This research aimed to investigate the possible relationships between the concepts of consumer loyalty (attitudinal and behavioral), satisfaction, and team identification in the context of sport spectatorship. Specifically, several models were tested to investigate (1) the direct influe