Political opinion leadership and advertisement attitude: The moderating roles of cognitive and affective responses to political messages

✍ Scribed by Beth Harben; Soyoung Kim

• Book ID: 116888726
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 167 KB
• Volume: 47
• Category: Article
• ISSN: 0362-3319
• DOI: 10.1016/j.soscij.2009.08.003