𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Player transgressions and the management of the sport sponsor relationship

✍ Scribed by Bradley Wilson; Constantino Stavros; Kate Westberg

Book ID
113870758
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
259 KB
Volume
34
Category
Article
ISSN
0363-8111

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Assessing the drivers of sport sponsor i
Assessing the drivers of sport sponsor identification: Findings from an empirical lab study
✍ Christoph Breuer; Christopher Rumpf πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 162 KB

## Abstract The relevance of sport sponsorship as a vehicle for implementing marketing communication strategies has grown at an increasing rate. However, the evaluation of sponsorship activities still lacks a substantial understanding of how brand stimuli are processed in a sport media context. The