PHPI6 ADVERTISING IN RESPONSE TO NEW PRODUCT ENTRY: AN EXAMINATION OF THE STRATEGIC ROLE OF PHARMACEUTICAL ADVERTISING ON MARKET COMPETITION

✍ Scribed by WJ Kwong; EC Norton

• Book ID: 119593634
• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 58 KB
• Volume: 8
• Category: Article
• ISSN: 1098-3015
• DOI: 10.1016/s1098-3015(10)62727-1