Pharmaceutical marketing: principles, environment, and practice
โ Scribed by Mickey C Smith
- Publisher
- Pharmaceutical Products Press
- Year
- 2002
- Tongue
- English
- Leaves
- 370
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Table of Contents
Content: Sect. I. Introduction. Ch. 1. General Principles / Mickey Smith. Ch. 2. General Environment / Mickey Smith. Ch. 3. General Practices / Mickey Smith --
Sect. II. Product. Ch. 4. Principles of Product Research and Development / Greg Perkins. Ch. 5. Responsiveness of the Pharmaceutical Industry to Its External Environment / Greg Perkins. Ch. 6. Product Research and Development Practices / Greg Perkins --
Sect. III. Price. Ch. 7. Pharmaceutical Pricing Principles / Mick Kolassa. Ch. 8. The Pharmaceutical Pricing Environment / Mick Kolassa. Ch. 9. Pharmaceutical Pricing in Practice / Mick Kolassa --
Sect. IV. Place. Ch. 10. Principles of Place, Channel Systems, and Channel Specialists / Bruce Siecker.
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