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number of personal care companies to go beyond the natural and provide green and sustainable solutions with high performance and value-added benefits.
In a separate but related report, data from Mintel showed that sales of the US natural/organic personal care (NOPC) market dipped 2% to $462 M in 2009 after growing at double-digit rates in 2007 and 2008. The NOPC market was not the only sector that receded, as other personal care segments also deteriorated. Analysts, personal care firms and suppliers all agree that the green sector showed its staying power when it weathered the economic slump. Mintel predicts that the NOPC market will grow by 21% to $650 M by 2010 from the 2009 level, driven by new fields.
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