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Persuasiveness of nutritional messages

โœ Scribed by M. Murphy; A. Wise; A. McLeish


Book ID
119835815
Publisher
John Wiley and Sons
Year
1993
Tongue
English
Weight
445 KB
Volume
6
Category
Article
ISSN
0952-3871

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## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the