๐”– Bobbio Scriptorium
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Cover of Persuasive Advertising

Persuasive Advertising

โœ Scribed by Armstrong, Scott J


Book ID
108446818
Publisher
Palgrave Macmillan
Year
2009
Tongue
English
Weight
673 KB
Category
Fiction
ISBN-13
9781403913432

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๐Ÿ“œ SIMILAR VOLUMES


Persuasive advertising under Bertrand co
โœ Roberto Cellini; Luca Lambertini; Andrea Mantovani ๐Ÿ“‚ Article ๐Ÿ“… 2008 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 219 KB

We investigate a linear state differential game of advertising, under Cournot and Bertrand competition. A unique saddlepoint equilibrium exists if the marginal cost of advertising is sufficiently low. Bertrand competition entails more intense advertising than Cournot competition, since increasing ma