Persuasion in Public Discourse : Cognitive and functional perspectives

✍ Scribed by Lu, Wei-lun; Pelclová, Jana

• Publisher: John Benjamins Publishing Co. : John Benjamins Publishing Company
• Year: 2018
• Tongue: English
• Leaves: 342
• Series: Discourse approaches to politics society and culture vol. 79.
• Category: Library

✦ Table of Contents

Intro
Persuasion in Public Discourse
Editorial page
Title page
LCC data
Table of contents
Persuasion across times, domains and modalities: Theoretical considerations and emerging themes
1. The nature of persuasion: Theoretical underpinnings
2. Emerging themes in persuasion research
3. The overall structure of the book and a synopsis of each section
3.1 Part I: Persuasion from a historical perspective
3.2 Part II: Persuasion in political discourse
3.3 Part III: Persuasion in social context
3.4 Part IV: Persuasion in marketing
3.5 Part V: Persuasion in academia 3.6 Part VI: Persuasion from multimodal perspectives4. Concluding remarks
Acknowledgements
References
Part I. Persuasion from a historical perspective
Chapter 1. Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries
1. Introduction
2. Research data and method
3. The sociocultural background of the Hungarian medical discourse domain in the 16th and 17th centuries
3.1 The script of medical recipes in the 16th and 17th centuries
4. Persuasion in medical recipes 4.1 Categories and codes of persuasion in 16th and 17th century Hungarian medical recipes5. Conclusion
Acknowledgements
Sources
References
Chapter 2. Construction of the speaker's persuasive image in public discourse: Classical rhetoric revisited
1. Introduction: Rhetoric and persuasion
2. Rhetorical ethos --
a theoretical background
3. Analysis: Towards characteristics of rhetorical ethos in Slovenian political rhetoric
4. Conclusion
Acknowledgements
Sources
References
Part II. Persuasion in political discourse Chapter 3. Metaphor as a (de-)legitimizing strategy in leadership discourse: The language of crisis in Winston Churchill's Cold War speeches1. Introduction
2. Analytical framework
3. Data and method
4. Findings and analysis
4.1 Personification in Churchill's Cold War speeches
4.2 journey metaphor in Churchill's Cold War speeches
4.3 building metaphor in Churchill's Cold War speeches
5. Conclusion
Acknowledgements
References
Corpus and database consulted
Chapter 4. Fictionalizing scenarios in political discourse: Catalan self-determination
1. Introduction
2. Data and method 3. Analysis3.1 Configuring the "reality world"
3.2 Attention patterns
3.3 Deictic pronouns and verb endings
3.4 Enabling a new reality scenario
4. Discussion
5. Conclusion
References
Chapter 5. "The end is near": Negative attitude and fear in political discourse
1. Introduction
2. Data
3. Presidential elections in Brazil: Democracy, interrupted
4. Appraisal and the language of evaluation
5. Conclusion
References
Part III. Persuasion in social context
Chapter 6. Reframing as a persuasive device in public speech: Beyond globalized biodiversity
1. Introduction

✦ Subjects

Persuasion (Rhetoric) -- Political aspects;Communication in politics;LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing;LANGUAGE ARTS & DISCIPLINES / Rhetoric;REFERENCE / Writing Skills