๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Perspectives on Electronic Data Processing: A Book of Readingsby James D. J. Holmes

โœ Scribed by Review by: C. Orville Elliott

Book ID
124940873
Publisher
American Accounting Association
Year
1973
Tongue
English
Weight
586 KB
Volume
48
Category
Article
ISSN
0001-4826

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

The Effect of Background Music on Ad Pro
The Effect of Background Music on Ad Processing: A Contingency Explanation
โœ James J. Kellaris, Anthony D. Cox and Dena Cox ๐Ÿ“‚ Article ๐Ÿ“… 1993 ๐Ÿ› American Marketing Association ๐ŸŒ English โš– 659 KB

Effect of Background Music on Ad Processing: A Contingency Explanation Music is an increasingly prominent and expensive feature of broadcast ads, yet its effects on message reception are controversial. The authors propose and test a contingency that may help resolve this controversy. Experimental re