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Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

✍ Scribed by Włodzimierz Sroka

Publisher
Springer International Publishing;Springer
Year
2020
Tongue
English
Leaves
344
Series
Contributions to Management Science
Edition
1st ed.
Category
Library
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✦ Synopsis

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.


✦ Table of Contents

Front Matter ....Pages i-xx
Front Matter ....Pages 1-1
Current Aspects of Consumer Behaviour in Central European Countries (Naďa Hazuchová, Jana Stávková, Agnieszka Siedlecka, Ľudmila Nagyová)....Pages 3-30
Willingness to Reduce Food Choice in Favour of Sustainable Alternatives: The Role of Government and Consumer Behaviour (Adnan ul Haque, Fred A. Yamoah, Włodzimierz Sroka)....Pages 31-51
Harmonised Protection of Consumer Behaviour: The Holistic Comparative Message About Its Effectiveness and Efficiency from Legislative and Judicial Perspectives (Radka Mac Gregor Pelikánová)....Pages 53-71
Front Matter ....Pages 73-73
Multidimensional Analysis of Consumer Behaviour on the European Digital Market (Armenia Androniceanu, Jani Kinnunen, Irina Georgescu, Ane-Mari Androniceanu)....Pages 75-95
The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic (Jana Majerova, Anna Krizanova)....Pages 97-121
Analysis of Consumer Behaviour in the Networked Environment: Case Study of the Slovak Republic (Lubica Gajanova, Margareta Nadanyiova)....Pages 123-146
Sustainable Consumption Behaviour in Poland Through a PLS-SEM Model (Juan J. García-Machado, Edna C. Figueroa-García, Agnieszka Jachowicz)....Pages 147-172
Front Matter ....Pages 173-173
Coffee Consumer Segmentation: Implications for Producers and Sellers (Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski)....Pages 175-192
Identification of the Reasons Why Individual Consumers Purchase Dietary Supplements (Katarzyna Hys)....Pages 193-209
The Behavioural Profiles of Energy Consumers: Comparison of the Decision Tree Method and the Logit Model (Edyta Ropuszyńska-Surma, Magdalena Węglarz)....Pages 211-239
How Much Might a Beer Cost in a Fancy Resort? A Possible Replication of Thaler’s Well-Known Experiment (Anita Kolnhofer-Derecskei)....Pages 241-257
Front Matter ....Pages 259-259
Omni-Channel Retailing Strategy and Research Agenda (Ioana Nicoleta Abrudan, Dan-Cristian Dabija, David B. Grant)....Pages 261-280
How Marketing Shapes the Behaviour of Culture Participants (Magdalena Sobocińska)....Pages 281-298
Determinants of Purchasing Decisions of Restaurant Consumers: A Case Study Analysis (Agnieszka Werenowska, Olga Kresan)....Pages 299-317
Consumer Behaviour and Private Donations: The Effect of Marketing Communication and the Reputation of Non-profit Organisations (Jarmila Šebestová, Dana Šebestová)....Pages 319-338

✦ Subjects

Business and Management; Consumer Behavior; Branding; Market Research/Competitive Intelligence

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