PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study

✍ Scribed by Gloria Barczak; Abbie Griffin; Kenneth B. Kahn

• Book ID: 109165167
• Publisher: John Wiley and Sons
• Year: 2009
• Tongue: English
• Weight: 957 KB
• Volume: 26
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2009.00331.x