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Perspective: The Emergence of Product Design as a Field of Marketing Inquiry

✍ Scribed by Michael Luchs; K. Scott Swan


Book ID
109165356
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
697 KB
Volume
28
Category
Article
ISSN
0737-6782

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A large perspective shift is informing corporate strategies in modern economies. Such strategies, once focused on product manufacture, are now aimed at providing product-service systems (PSS) i.e. systemic solutions including products and services. Designers, who have usually focused their activity