Personification in advertising: Using a visual metaphor to trigger anthropomorphism

✍ Scribed by Delbaere, Marjorie (author);McQuarrie, Edward F. (author);Phillips, Barbara J. (author)

• Book ID: 120616505
• Publisher: M. E. Sharpe Inc.
• Year: 2011
• Tongue: English
• Weight: 538 KB
• Volume: 40
• Category: Article
• ISSN: 0091-3367
• DOI: 10.2753/JOA0091-3367400108