The role of motivated reasoning in vendo
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Ju-Young Park; Ravipreet S. Sohi; Ray Marquardt
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Article
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1997
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John Wiley and Sons
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English
โ 164 KB
๐ 2 views
This is a conceptual article dealing with the role of motivated reasoning in vendor selection. The authors argue that organizational buyers' motivated reasoning, along with the task characteristics of perceived importance and familiarity, plays an important role in determining whether an open or a c