Personal reflections on the impact of ‘Preferences for Multi-Attributed Alternatives’ RM-5868

Reflections on Howard Raiffa's ‘Preferen

Reflections on Howard Raiffa's ‘Preferences for Multi-Attributed Alternatives’

✍ Simon French 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 90 KB

Reading Howard Raiffa's seminal paper, RM-5868, brought on waves of nostalgia, despite the fact that I was reading it in 2006 for the first time. The quarter century from 1950 to 1975 was in many ways the heyday of decision theory. All the key ideas and research imperatives were laid down then. Well