Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry

✍ Scribed by Zablah, Alex R.; Bellenger, Danny N.; Straub, Detmar W.; Johnston, Wesley J.

• Book ID: 120496899
• Publisher: INFORMS
• Year: 2012
• Tongue: English
• Weight: 256 KB
• Volume: 23
• Category: Article
• ISSN: 1047-7047
• DOI: 10.1287/isre.1120.0419