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Performance evaluation of new product development from a company perspective

✍ Scribed by Driva, Helen; Pawar, Kulwant S.; Menon, Unny

Book ID
121809866
Publisher
Emerald Group Publishing Limited
Year
2001
Tongue
English
Weight
832 KB
Volume
12
Category
Article
ISSN
0957-6061

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New product and service development is the lifeblood of any enterprise. Beyond the obvious need for organizations to innovate in order to compete, embedded in any NPD program are knowledge, technological expertise, and the social networks that convert these capabilities into marketable offerings. Re