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Performance Effects of Using the Balanced Scorecard: A Note on the Dutch Experience

✍ Scribed by Geert J.M. Braam; Edwin J. Nijssen

Book ID
116725012
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
31 KB
Volume
37
Category
Article
ISSN
0024-6301

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Many firms have adopted the Balanced Scorecard (BSC) as a way to implement strategy and measure firm performance. This paper uses a long-horizon event study methodology to examine the relationship between BSC adoption and shareholder returns. Using a matched pair design, we show that firms who adopt