Is it better to give than to receive? Ex
Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts
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Charles S. Areni; Pamela Kiecker; Kay M. Palan
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Article
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1998
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John Wiley and Sons
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English
โ 239 KB
๐ 3 views
Research on gift-exchange behavior has generally found that women are more concerned and involved with giving gifts than are men. Moreover, the consumer behavior literature has focused almost exclusively on gift-giving behavior, offering few insights regarding gift-receiving roles. As an initial ste