Perceptions of Brainstorming in Groups: The Quality Over Quantity Hypothesis
✍ Scribed by WADE C. ROWATT; K. PAUL NESSELROADE JR.; JAMES K. BEGGAN; SCOTT T. ALLISON
- Publisher
- Creative Education Foundation
- Year
- 1997
- Tongue
- English
- Weight
- 1018 KB
- Volume
- 31
- Category
- Article
- ISSN
- 0022-0175
No coin nor oath required. For personal study only.
✦ Synopsis
Our research focused on the implicit beliefs of potential brainstormers about the possible outcomes of brainstorming. We conducted four studies to assess the relative importance of quality and quantity as goals of brainstorming. In Study 1, we found evidence for a quality ouer quantity hypothesis: participants indicated that it was more important to produce creative, original, and high quality ideas than to generate a large number of ideas. In Studies 2 and 3, participants displayed support for the quality over quantity hypothesis by showing in group favoritism for a quality dimension but not a quantity dimension. Study 4 showed that participants believed brainstorming would enhance the quality of others' ideas more than one's own ideas, but they did not display a similar bias about idea quantity.