Perceived self–other differences in persuasibility: The effects of interpersonal and group-based similarity
✍ Scribed by Julie M. Duck; Michael A. Hogg; Deborah J. Terry
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 200 KB
- Volume
- 28
- Category
- Article
- ISSN
- 0046-2772
No coin nor oath required. For personal study only.
✦ Synopsis
Two experiments examined the effects of interpersonal and group-based similarity on perceived self±other differences in persuasibility (i.e. on third-person effects, Davison, 1983). Results of Experiment 1 (N=121), based on experimentally-created groups, indicated that third-person perceptions with respect to the impact of televised product ads were accentuated when the comparison was made with interpersonally different others. Contrary to predictions, third-person perceptions were not affected by groupbased similarity (i.e. ingroup or outgroup other). Results of Experiment 2 (N=102), based on an enduring social identity, indicated that both interpersonal and group-based similarity moderated perceptions of the impact on self and other of least-liked product ads. Overall, third-person effects were more pronounced with respect to interpersonally dissimilar others. However, when social identity was salient, information about interpersonal similarity of the target did not affect perceived self±other differences with respect to ingroup targets. Results also highlighted significant differences in thirdperson perceptions according to the perceiver's affective evaluation of the persuasive message.