Perceived security and World Wide Web purchase intention
โ Scribed by Salisbury, W. David; Pearson, Rodney A.; Pearson, Allison W.; Miller, David W.
- Book ID
- 121291914
- Publisher
- Emerald Group Publishing Limited
- Year
- 2001
- Tongue
- English
- Weight
- 520 KB
- Volume
- 101
- Category
- Article
- ISSN
- 0263-5577
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
The Technology Acceptance Model (TAM) behavioural constructs of perceived usefulness and perceived ease of use were tested for predicting user acceptance of the World Wide Web (Web). The results indicate a poor tit for the model until the introduction an additional construct, computer self-efficacy.
Because the Internet purchase of apparel is risky, there is a strong need to develop better visual product presentation on-line that may give some sense of fit and other tactile experience to reduce perceived risk and create pleasurable shopping experiences. Toward this end, the effect of product pr