People's Perceptions of Foreign Hotel Chains in China's Market: An Empirical Study of the Effects of Country-of-Origin and Corporate Identity

✍ Scribed by Zhou, Lianxi; Murray, Iain; Zhang, Brian

• Book ID: 125807753
• Publisher: Haworth Press Inc
• Year: 2002
• Tongue: English
• Weight: 162 KB
• Volume: 11
• Category: Article
• ISSN: 1054-8408
• DOI: 10.1300/J073v11n04_04