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Peer review of grant applications in biology and medicine. Reliability, fairness, and validity

✍ Scribed by Martin Reinhart

Publisher
Springer Netherlands
Year
2009
Tongue
English
Weight
266 KB
Volume
81
Category
Article
ISSN
0138-9130

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## Abstract A variety of psychophysiological techniques have been used in the measurement of consumer reactions to marketing stimuli since the 60s. The objectives of this paper are: (1) to present a descriptive review of the psychophysiological techniques and (2) to discuss critical concerns about