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Payment card rewards programs and consumer payment choice

✍ Scribed by Andrew T. Ching; Fumiko Hayashi

Book ID: 116615617
Publisher: Elsevier Science
Year: 2010
Tongue: English
Weight: 311 KB
Volume: 34
Category: Article
ISSN: 0378-4266
DOI: 10.1016/j.jbankfin.2010.03.015

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## Abstract This study presents the first comparison of willingness to pay estimates derived from the payment card (PC) contingent valuation and discrete choice experiment (DCE) methods. A within‐sample experiment was used to elicit women's preferences for Chlamydia screening. The willingness to pa