Patterns in consumption-based learning about brand quality for consumer packaged goods

✍ Scribed by Szymanowski, Maciej; Gijsbrechts, Els

• Book ID: 121272731
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 456 KB
• Volume: 30
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2013.01.004