Roles, issues, and strategies for conven
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Donald Getz; Don Anderson; Lorn Sheehan
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Article
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1998
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Elsevier Science
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English
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Convention and Visitors Bureaux (CVBs) are primarily destination marketing organizations, typically established at the community level for the purposes of fostering meetings and leisure travel. Although many do not get involved in destination planning or product development, some bureaux have become