## Abstract The proliferation of brands in television programming has abounded in recent times. Especially in rap videos, actors frequently depict brands and products. One mechanism by which placements can affect consumers' attitudes is evaluative conditioning. Given that in rap videos brands are p
β¦ LIBER β¦
Passing off and the protection of program look & feel
β Scribed by Gary Lea
- Publisher
- Elsevier Science
- Year
- 1994
- Tongue
- English
- Weight
- 313 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0267-3649
No coin nor oath required. For personal study only.
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