Participatory Communication: A Practical Guide (World Bank Working Papers)

✍ Scribed by Thomas Tufte, Paolo Mefalopulos

• Year: 2009
• Tongue: English
• Leaves: 62
• Category: Library

✦ Synopsis

What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.

✦ Table of Contents

Contents......Page 5
Preface......Page 7
Table 1.1. Lasswell's Theory......Page 9
A Call for Participation......Page 11
Defining Participation......Page 12
Conceptual Challenges in a Participatory Communication Model......Page 15
Table 1.2. The Conceptual Approaches to Development Communication......Page 16
History and Vision: A Snapshot......Page 17
Conceptual Framework......Page 18
Participatory Spaces: The Role of the Media......Page 20
Table 2.1. The Main Features of Communication Modes......Page 21
Notes......Page 24
Participatory Communication in Action......Page 25
The Four Phases of the Communication Program Cycle......Page 28
Notes......Page 44
Women, Healthy Lifestyles and Community Empowerment......Page 45
Youth and Participatory Governance......Page 47
Disability, Social Mobilization and Bottom-Up Advocacy......Page 51
Lessons Learned......Page 54
References......Page 57
Box 3.1. An Example of Participatory Communication Assessment......Page 29
Table 3.2. Communication Action Plan......Page 42
Figure 3.1. The Funnel Approach: Zooming In on Key Issues......Page 31
Box 4.1. Femina Media Outlets......Page 48