Part 1 || Advertising Content When Brand Choice is a Signal

✍ Scribed by Birger Wernerfelt

• Book ID: 124690509
• Publisher: University of Chicago Press
• Year: 1990
• Tongue: English
• Weight: 751 KB
• Volume: 63
• Category: Article
• ISSN: 0021-9398
• DOI: 10.2307/2353239