Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions

✍ Scribed by Clarke, Peter; McAuley, Andrew

• Book ID: 127364197
• Publisher: Emerald Group Publishing Limited
• Year: 2010
• Tongue: English
• Weight: 107 KB
• Volume: 27
• Category: Article
• ISSN: 0736-3761
• DOI: 10.1108/07363761011078271