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Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

✍ Scribed by Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, and Norman P. Li

Book ID
118064715
Publisher
University of Chicago Press
Year
2011
Tongue
English
Weight
368 KB
Volume
37
Category
Article
ISSN
0093-5301

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## Abstract Recent theories in social psychology assume that people may have two different attitudes toward an object at the same timeβ€”one that is explicit and corresponds with deliberative behavior, and one that is implicit and corresponds with spontaneous behavior. The research presented in this