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Overturn of the proposed alcohol advertising ban in Lithuania

✍ Scribed by Paukštė, Ernesta; Liutkutė, Vaida; Štelemėkas, Mindaugas; Goštautaitė Midttun, Nijolė; Veryga, Aurelijus

Book ID
121798421
Publisher
John Wiley and Sons
Year
2014
Tongue
English
Weight
304 KB
Volume
109
Category
Article
ISSN
0965-2140

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The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with