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Overlapping factors in search engine optimization and web accessibility

✍ Scribed by Moreno, Lourdes; Martinez, Paloma

Book ID: 120786104
Publisher: Frank Cass & Co. Ltd
Year: 2013
Tongue: English
Weight: 110 KB
Volume: 37
Category: Article
ISSN: 1353-1042
DOI: 10.1108/OIR-04-2012-0063

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## Abstract Most Web search tools integrate sponsored results with results from their internal editorial database in providing results to users. The goal of this research is to get a better idea of how much of the screen real estate displays “real” editorial results as compared to sponsored results