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Overcoming institutional distance: Expansion to base-of-the-pyramid markets

✍ Scribed by Sofie Van den waeyenberg; Luc Hens

Book ID: 118474350
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 212 KB
Volume: 65
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2012.02.010

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