Size, entropy, and density: What is the
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Barbara Fasolo; Ralph Hertwig; Michaela Huber; Mark Ludwig
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Article
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2009
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John Wiley and Sons
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English
⚖ 199 KB
## Abstract Consumer research has shown the downsides of offering consumers too much choice and is now starting to explore moderators of the effect of assortment size on consumer decisions. Building on previous studies, this research examines two side effects of tyranny of choice in the marketplace