I would like to touch on two concerns-taxation on the Internet and unsolicited bulk commercial email and privacy-because how the direct marketing industry deals with these two issues is going to have a substantial effect on marketing in the digital world. First, the issue of Internet sales taxes is
โฆ LIBER โฆ
Organizing today for the digital marketing of tomorrow
โ Scribed by Andrew Parsons; Michael Zeisser; Robert Waitman
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 394 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
โฆ Synopsis
is a Director at McKinsey & Company, New
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## Abstract The continuing development of digital technology and interconnected digital and global networking are radically transforming media and information markets, cost and value structures, and consumer attitudes and expectations. This is contributing to a shift from a perception of traditiona